Archive for the ‘Arb Camp’ Category

Discussion - Search Engine Optimization 101

Saturday, October 27th, 2007

Myself Ross Johnson, of 3.7 Designs talks about SEO with the group at ArbCamp. I also have a podcast of Social Media 101 that I will post shortly.

Anyone who attended today and also recorded a session please let me know so we can get it up on the site! Thanks

-Ross

icon for podpress  ArbCamp - SEO 101 [39:38m]: Play Now | Play in Popup | Download

ArbCamp Sponsors Rule!

Saturday, October 27th, 2007

Thanks to ArbCamp sponsors for making ArbCamp a premier OpenSpace event for Ann Arbor, Michigan.

ArbCamp was made possible thanks to the generous support of our sponsors. Please patronize these sponsors and pay attention to them. They are helping bring relevant, exciting, and important events to Ann Arbor.

ArbCamp Lead Sponsor:
The School of Information (SI) at the University of Michigan works to connect people, information, and technology in more valuable ways.

The School educates the next generation of leaders for the digital age, offering the PhD and a Master of Science in Information with specializations in archives and records management, community informatics, human-computer interaction, incentive-centered design, information analysis and retrieval, information policy, library and information services, preservation of information, and social computing.

SI researchers investigate the fundamental roles of information in society and the ways in which people interact with it — in creating, collecting, managing, accessing, sharing, presenting, and preserving it.

ArbCamp Lead Sponsor:
MS&L Digital
When individual consumers communicate by the millions on message boards, web sites and weblogs, and when news, gossip and rumors spread virally across the blogosphere, corporations ignore these conversations at their peril. Smart corporate communicators are increasingly addressing consumer-generated media in their strategies.

Our blogging practice, MS&L Blogworks, offers corporations comprehensive strategies for this new medium: blog monitoring, blogger media relations, and corporate blog strategies and implementation. Hass MS&L has successfully worked with global clients to launch corporate blogs and to deal with the issues they raise. And our marketing outreach practice connects influential consumers with new products and helps spread awareness through these new media.

ArbCamp Sponsor:
Michigan Business Review
A leading business publication serving Washtenaw County, Oakland County and Western Michigan. Business review sponsored ArbCamp as part of the Leaders Read program.

ArbCamp Sponsor: MISBTDC provided venue and logistics support. Charlie Penner was also an event organizer.

The Michigan Small Business & Technology Development CenterTM (MI-SBTDCTM) enhances Michigan’s economic well-being by providing counseling, training, research and advocacy for new ventures, existing small businesses and innovative technology companies. With offices statewide, the MI-SBTDC positively impacts the economy by strengthening existing companies, creating new jobs, retaining existing jobs, and assisting companies in defining their path to success.

ArbCamp Sponsor: Ross Johnson and 3.7 Designs did design, web development, organization and promotion for ArbCamp. Ross was also an organizer.

3.7 Designs is a small creative company based out of Ann Arbor Michigan. Our size means we can place greater focus on each project. After all, the devil is in the details. If you’re looking for a huge agency or college student prices— sorry, we can’t help you. However, we offer very competitive pricing and top notch quality.

ArbCamp Sponsor: Derek Mehraban President of Ingenex Group and founder of Connect Ann Arbor was an organizer, promoter and planner for ArbCamp and the Joseph Jaffe keynote.

Ingenex is a new marketing company located in Ann Arbor, Michigan with expertise in market research, search engine marketing, interactive media, generational marketing, interactive branding and advertising.

Connect Ann Arbor is here to bring exciting events to Ann Arbor and connect Ann Arbor businesses, people and ideas to the outside world. Please join us. We will also host groups here who want to promote themselves and hold events in Ann Arbor. Our general focus is on marketing and new technology. However, we will support the arts and non-profits out there who need a place to promote themselves.

ArbCamp Sponsor: Retro Duck and Adam Van Lente printed some killer shirts for ArbCamp, and some hoodies for the organizers.

RetroDuck has been in the vintage t-shirt business since 2002. In that time, we have shipped over 25,000 vintage t-shirts from our offices in East Lansing, Michigan. Today, RetroDuck t-shirts are worn in every American state and territory as well as abroad in over 35 different countries. If you are in search of high quality vintage t-shirts, look no further.

ArbCamp Sponsor: Pure Visibility ran a pay-per-click campaign promoting ArbCamp.

Pure Visibility is a Michigan internet marketing company based in Ann Arbor, specializing in website optimization and pay per click management. We serve both national and local companies, helping businesses increase their visibility on the Web. Our “own page one” strategy gets your company listed at the top of the major search engines through internet marketing focused on search engine optimization (SEO) and paid strategies.

ArbCamp Sponsor: Aboutus.org Was a web sponsor for ArbCamp.

We at AboutUs think of our community, website and company as being a global enterprise. With volunteer contributors and paid staff located around the world, this isn’t a hard proposition. That said, we also recognize and thrive in our roots in the Pacific Northwest corner of the U.S., a region filled with technological innovation and entrepreneurial spirit. So it’s a pleasure for us to be just one of over a dozen presenters at this year’s Venture Northwest conference, held in our “home” city of Portland, OR.

ArbCamp Sponsor: VG Kids created ArbCamp stickers for the event at no cost.

Today, VGKids employs a staff of 8, with services including t-shirts, bumper stickers, posters, CD cases, record jackets, buttons, and full color digital banners. With this highly trained, highly adaptable core group, VGKids has successfully scaled up to as many as 50 employees when projects demand, as in the case of MoveOn.org’s sticker give-away during the 2004 U.S. presidential election.

ArbCamp Sponsor: Daisie Scharmen Massage Therapy is providing massages during the event to ArbCampers.

Daisie Scharmen graduated from Health Enrichment Center in June, 1998. She is a member of the American Massage Therapy Association, and in 2006 she became certified in orthopedic massage through Orthopedic Massage Education and Research Institute (OMERI). She has been practicing massage for eight years. In April, 2006 she opened her own business, Daisie Scharmen Massage Therapy. Daisie is dedicated to the advancement of the massage profession and the health and wellness of others.

ArbCamp Organizer: Brian Kerr was the catalyst and co-organizer of ArbCamp.

ArbCamp Organizer: Bill Tozier was a (late joining yet influential) organizer of ArbCamp.

Edward Vielmetti is a wonderful person and helped provide some expertise in late stage ArbCamp planning.

Dunrie Greiling a photographer, and smiles consultant was also a big help.

Also thanks to Rob Pasick, Cathy Colson, Helene Gidley, John Hogan, Liz Conlin, Diane Durance, Matt Sharp, Joseph Jaffe and more.

Arb Camp, Saturday, October 27, 2007 is for anyone who wants to make a difference. Company owners, technologists, computer programmers, hackers, gurus … ArbCamp is a one-day gathering for people to share and learn in an open environment. The very broad organizing theme is social networks and social media. ArbCamp will be a time to see what other people and companies are working on, to meet some new folks, and to listen, demo, scheme, etc.

ArbCamp content will be aggregated here.

And at ArborWiki.

podcast Pre ArbCamp Podcast

Friday, October 26th, 2007

A quick podcast about initial impressions about what is to come at ArbCamp, thanks to the sponsors, and a little bit about the backlash we received in planning this event. Expect more podcasts through out the day tomorrow!

icon for podpress  ArbCamp - Pre Event Thoughts [6:53m]: Play Now | Play in Popup | Download

Welcome to Arbcamp

Thursday, October 25th, 2007

cross-posted to Facebook group, pardon the weird link language.

Arbcamp is coming up on Saturday, and I wanted to take a few moments and share three things with you that can help everybody (even those who don’t attend!) have a better event. Arbcamp is unusual: it will be active, open, and weird. Each person that attends isn’t responsible for anything — except his or her own engagement and learning. So here are some crib notes that might help you think about

  1. what to expect,
  2. what to bring, and
  3. what’s happening online at/around Arbcamp.

Thanks so much.

(1) some logistical and scheduling stuff.

The day’s schedule, in full, is at http://arbcamp.org. But here’s what you need to know:

At 9:45 AM, we will sit in a large circle and convene Arbcamp. We’ll start with an open (empty!) agenda, and work together to schedule out sessions to be held at various places and times throughout the day. The basic mechanism for this is that, if there is something you want to talk about, you’ll be invited to write the name of your session, and your name, on a poster — and pop it into a slot on the agenda corresponding to a specific place and time. We’ll get into slightly more detail at the event, but the key — for now — is that this is a critical time to be there.

After the agenda is filled up with sessions, those discussions, demos, work sessions, etc. will then commence. If you haven’t been to an open space meeting before, you’re in for a treat! My friend Michael Herman put together a nice, very short photographic introduction — http://tinyurl.com/2odzwg — if you’d like a sense of what we’ll be doing (albeit in abbreviated fashion, because it’s a one-day event).

After a few sessions, and after box lunches, at 12:45 PM, we will then schedule out the remaining afternoon sessions. Some of the afternoon times and places may have been spoken for in the morning — but we’ll make sure to leave some open, as well. Ideas may come up in the morning that deserve pursuit in an afternoon session. Additionally, some folks may choose to arrive later in the day, e.g. for the afternoon. So if you’re not able to make it in the morning, sometime around noon would be an ideal time to arrive.

At approximately 3:30 we’ll gather, again, as a group to finish off the open agenda and move on to the keynote (Joseph Jaffe) and/or discuss other places to go or meet after Arbcamp is over. (At a minimum, there’s rumor of a night at the tap room…)

If you’ve already registered, you have our thanks. We’ll have your name at the door! If you haven’t registered, but would like to come, feel free to register online at http://arbcamp.org — or you can sign in at the door.

Finally, here are some details from the venue (Washtenaw Community College) about finding the building, etc. — http://tinyurl.com/38sm75

(2) what to bring.

Bring yourself!

Bring things to talk about: questions to ask, demos to show, a book you want someone else to read. A list of potential topics is at http://pageoftext.com/arbcamp_topics — feel free to edit this wiki page, but nothing is set until you (or someone else) puts the session up on the agenda wall on the day of the event.

The venue has open wireless, a variety of places to sit, a nice view, things to write on. We’ll have projection in one meeting space. So bring your laptop, swag, props, etc.

It sounds like there will be a Pecha Kucha session (http://tinyurl.com/2xyupg) for a series of short — six minute forty second — presentations. If that sounds like something you’d like to take a swing at, bring a powerpoint or Keynote deck.

(3) what’s happening online.

Arbcamp is also on twitter and jaiku, take a look if you use either of these services:

Jaiku in particular is set up to pull in Flickr photos, del.icio.us links, blog posts, and all kinds of other stuff that mentions arbcamp, either by name or by using an “arbcamp” tag. So http://arbcamp.jaiku.com/ is a nice single place to see whatever is happening online at — or relevant to — Arbcamp.

Finally, we’ll have a mechanism at Arbcamp to capture and post session notes, creating a record we can look at in the future, and that will hopefully be useful to people who aren’t actually at the event.

Thanks again!

Please get in touch if you have any questions. — Brian http://joechip.net/brian